Peter McAtamney

Peter is the founding principal of Wine Business Solutions (WBS), one of the only businesses globally whose sole focus is providing strategic advisory and management consultancy services to the wine industry. He studied marketing and strategy at Columbia University, New York, and also taught marketing, strategy, sales management and business culture as part of the University of Technology, Sydney MBA Program for five years.

Peter’s corporate experience includes a managing director role with a public listed wine company during which time he was Chairman of Wine Marlborough, on the Marketing Committee for the New Zealand wine industry and an alternate board member for the NZ Winegrowers Board. His 30-year career in the wine industry includes 10 years working in global distribution management and global strategy formulation for such well-known brands as Freixenet and Wine Marlborough.


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