Jon McDaniel

Jon is the founder and CEO of Second City Soil, a Chicago-based wine consultancy with the mission of growing Chicago’s wine culture through winery and restaurant marketing and education partnerships. Winner of Food + Wine Magazine’s Sommelier of the Year in 2018 and one of Wine Enthusiast’s ‘40 Under 40 Tastemakers’ in 2017, Jon is recognised as one of the top wine professionals in the USA. Through Second City Soil, Jon works with different wineries, international organizations and trade festivals on marketing, education and sales advice. Jon is also an adjunct professor of hospitality management at Roosevelt University in Chicago and the owner and winemaker of Amos Cellars, a California-based wine brand.

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