Richard is from the northern beaches of Sydney, Australia. His life with wine started quite late – at the age of 30 – when one cold night, sitting in a farmhouse kitchen with the log fire in the background, one of his father’s friends started pouring him a glass of vintage Penfolds 707. “Don’t waste it on me… I don’t like wine” was Richard’s effort to stick to what he knew – beer – until his father’s friend replied: “That’s because you drink sh*t wine. Try this… it’ll change your life.” And it did. Following that night, Richard went on to start his own software company, WithWine.com, which enables wineries to run “more profitable, customer centric and data driven businesses”. Before starting WithWIne.com, Richard worked for companies such as Apple, NM Rothschild & Sons Bank and Macquarie Bank.