1. A spectacular 100 km of breathtaking landscape: within its 65,000 hectares, the Rioja region and its picturesque landscapes are surprisingly diverse. It is most well-known for its wide variety of grapes, rich soils, climates, and stunning wineries that never cease to amaze visitors.
2. An open door to history: walking through Rioja offers an exciting tour of the region’s history. In addition to its charming towns and villages, Spain's leading wine tourism region has plenty of heritage to explore. Enjoy cultural attractions such as archaeological sites, historic churches, monasteries, beautiful walled villages and castles... the list is truly endless.
3. A diverse wine offering: Rioja is one of the oldest Destination of Origin classified (DOCa) wine regions in the world and it has so much to offer visitors. The diverse portfolio of wines and the incredible range of winemakers and viticulturalists are key cultivators in the region. Whoever you are, and whatever you are looking for, rest assured you will find it in Rioja, Spain’s finest wine region.
4. Its commitment to sustainability: DOCa Rioja is committed to sustainability which is linked to the local land and wildlife. Sustainability is crucial not only to the environment but to the social cohesion and the economic development in Rioja, creating memorable moments so that future generations can continue to enjoy wines from Rioja.
5. A region brimming with new discoveries: The Rioja region continuously strives for excellence through learning and innovation, making it a pioneer in wine education. Visiting the founding region of Spanish wine offers the chance to learn from its centuries-old history whilst at the same time being immersed in modern, forward-thinking wine trends. Visitors can enjoy winemaking opportunities and inductions into viticulture that will tantalise all the senses.
6. The spectacular wineries: From world-famous, emblematic wineries to small family-run wineries and from modern, avant-garde architecture to centuries-old historic sites, the Rioja region is made up of over 600 unique wineries. Preserved generation after generation, each one has a different history and something unique to offer guests, including ancestral cellars, fascinating architectural structures, and breathtaking landscapes.
7. Excellent cuisine: Known as the gastronomic heartland of Spain, Rioja offers guests delicious culinary experiences from pincho tours to haute cuisine and everything in between. Alongside its world-class wines, the Rioja region also produces many local high-quality food products, including olive oil, sausages and vegetables, which together create delicious local wine pairing menus.
8. A unique wine culture: In Rioja, wine is everythingWine is the economic heart of the region, and it is also an intrinsic part of the region’s identity and binds the region together culturally. Rioja’s wine heritage and pioneering spirit dates back over 2,000 years and today new winemakers are delving into the personality, diversity and sustainability of the terroir. The passion and character of the territory and its people is what makes Rioja such a special wine region to visit.
9. An impressive selection of wines: There is a Rioja wine for everyone and for every occasion. Characterised by its diverse climates, landscapes, grape varieties and wine styles, Rioja is famous for its barrel-aged reds, but also produces many different styles of wine including white, rosé and sparkling wines. The great diversity of terroirs and microclimates has recently acquired even greater recognition with the addition of Viñedo Singular and Vinos de Municipio wines.
10. A celebration of origin: Rioja’s history, landscape and culture are intrinsically linked to the wine sector, and its wine tourism offering is a key part of its rich heritage. This legendary wine region has the largest surface areas of centenary vineyards in Spain and the region thrives thanks to the passion and resilience of its people and its constant strive for excellence and innovation.